By Sarah Kent – March 11, 2025
Suzy Amis Cameron’s new venture Inside Out aims to develop a ‘planet positive’ conglomerate with investments in brands, innovation and infrastructure.
“It became very clear probably six, maybe seven years ago, really thinking about how do I evolve this, take it to the next level and make a real impact globally?” said Amis Cameron.
It was on a trip to Paris in 2022 that she bumped into Erik Stangvik, and the answer to that question became clearer. “We were at a point in our lives where we were both highly vested in sustainability … and what we were going to do with the next decade of life,” said Stangvik. The conversation led them to discuss the ways in which consumption shapes not only the way people feel, but the world around them.
Inside Out is based on the idea that offering people different choices about what they eat, wear and put in their homes can make a big difference. “It’s a holistic portfolio of companies that can drive systemic change,” said Stangvik. “We have big, hairy, audacious goals.”
Link to full article in The Business of Fashion
